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Consulting Services/Business Development

CATT offers assessment and intervention consulting for Sales and Service Departments or for the general dealership administration.  Levels of intervention range from identifying and addressing issues to discovering an optimum organizational design. CATT also offers numerous software solutions and staffing assitance.


In his 25-year involvement in the automotive industry John Ryerson has held close to all positions in a dealership, including that of Dealer Principle, General Manager, General Sales Manager, Sales Manager, Service Manager and Sales Consultant. He has built his own dealership and been involved in the building and development of numerous others. John also spent years as a national trainer for Chrysler Canada as well as Honda Canada. During this time John presented sales and service training programs across Canada. He has experienced the good times and the bad times of the automotive industry and witnessed the birth and growth of import manufactures. John has been part of the success of import and domestic dealerships and continues to apply himself within the automotive industry.



Training Services

Client Based
CATT offers customized training to meet the specific needs of the client. This can be as simple as the “how to” training used to increase profit through the SalesPro™ or ServicePro ™ systems. It can also be training on how to sell effectively in today’s market.


Twenty-five years involvement in the automotive industry and having held responsibility for all the various tasks and activities staff experience on a day-to-day basis gives credibility to the information and training sessions delivered by CATT. Working in the industry also gives the stories and experiences that can be used to make the learning process better understood than any number of case studies or role plays.




Public Sessions
CATT has a variety of educational packages and management approaches that can be delivered to non-industry specific audiences. Most notably is a program on building customer loyalty, based on Jeffrey Gitomer’s best-selling book “Customer Satisfaction is Worthless, Customer Loyalty is Priceless!” CATT has an agreement with Mr. Gitomer for its use in training.



Everyone can relate to being a customer. CATT reveals the concepts and emotions participants have had as customers. Everyone who participates in one of the public sessions will leave knowing what the important points are and how they can create those same experiences in their own area of responsibility. In management training sessions, much of the same thing takes place, people relate to how they like to manage and like to be managed. Sessions incorporate personal beliefs and values in how we identify and set expectations for both others and ourselves.




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